Summary
Innovative, business-minded, and marketing professional offering 8+ years of success leading top-performing marketing teams. Proven success in managing a broad range of marketing functions and leadership qualities to support go-to market efforts, product launches, content strategy, comprehensive digital campaigns, and buyers' journeys.
About
Hello! I'm Kelly, a marketing executive with 8+ years of experience and a deep passion for how marketing can drive company growth. My journey began with a Bachelor's in Business Management from the University of Central Florida, where I developed a keen interest in how strategic marketing can help companies thrive in competitive landscapes. I also hold a Product Marketing Core certification from the Product Marketing Alliance (PMA), further strengthening my ability to create impactful go-to-market strategies and drive meaningful results.
Throughout my career, I've consistently delivered measurable results, using data-driven strategies to grow marketing teams and elevate brand visibility. My experience spans top-performing organizations like M-Files, GoCanvas, and PeerAssist, where I've been instrumental in driving marketing initiatives that not only increased engagement but also fueled significant business growth.
At M-Files, I led the development of comprehensive marketing campaigns, crafted impactful content strategies, and ensured the seamless execution of key product launches. My commitment to enhancing the buyer's journey and providing sales teams with the necessary tools and training has been key to driving pipeline success and generating high-quality leads.
I thrive on empowering teams through innovative marketing strategies, always with a focus on achieving tangible, data-backed results. My mission is to leverage my marketing expertise to help businesses navigate the complexities of the digital landscape, ensuring they reach their growth goals and deliver exceptional value to their customers. Whether it's through strategic positioning, content creation, or go-to-market execution, I bring a proven track record of driving success in every role I take on.
Kelly Revilla
Growth Marketer
- REVENUE GROWTH & FORECASTING: Crafted go-to-market strategies that helped positioned companies as category definers.
- ACCOUNT BASED MARKETING (ABM): Developed targeted strategies resulting in high-performing customer acquisition.
- SALES ENABLEMENT: Implemented a new enablement plan for Sales and CSM teams to produce consistent and robust enablement materials, improving overall pipeline.
- TEAM BUILDING & TALENT DEVELOPMENT: Built and inspired high-performance marketing teams across diverse markets.
- BUSINESS-MINDED PRODUCT MARKETING: Experienced with building business case and GTM plans and strategies aligned with product teams, sales, customer success, and growth marketing.
Founder & CEO - wearemarkr.com
- Founded and lead a purpose-driven marketing agency with a team of 5 experts. Oversee and contribute to all aspects of service delivery, including brand identity development, marketing strategy creation, and campaign execution. Drive impactful, results-oriented solutions by partnering with businesses to operate as their in-house marketing team. Deliver measurable outcomes through a combination of creative innovation, strategic insights, and a focus on achieving client goals.
Senior Product Marketing Manager
- Led strategic market positioning efforts, crafted comprehensive ABM go-to-market strategies, and developed data-driven ABM campaigns that drove the sales pipeline and enhanced product visibility and consumer engagement in high-potential verticals.
- Managed and crafted all GTM plans for each product launch and feature release by developing and implementing marketing strategies including content creation, customer and partner communications, press releases, digital and ABM campaigns, and tracked the effectiveness of each marketing asset and campaign to accelerate the sales pipeline and generate targeted leads.
- Managed industry analyst engagement, conducted in-depth research to establish M-Files' value proposition, and collaborated with subject matter experts to increase awareness and shape product development in the Professional Services verticals.
- Partnered with Sales Enablement and Product Management teams to produce robust enablement materials, align product features with market needs, and enhance sales efficiency through effective content and inbound marketing strategies.
Senior Product Marketing Manager
- Oversaw and managed the execution of all product launches within GoCanvas and Device Magic, crafting core product positioning that differentiated our value in core target industries and developing Product & ABM go-to-market strategies for new product or feature launches.
- Strategized, executed, and optimized a data-driven ABM strategy, developing and deploying multi-channel ABM campaigns, and collaborating with regional Campaign Managers, Field Marketers, Sales, and SDRs to build integrated campaign motions.
- Planned and executed all growth marketing initiatives and multi-channel product communications, including new feature releases, enhancements, and thought leadership, while providing ongoing reporting, campaign insights, and goal pacing to stakeholders.
- Supported pre-sales and post-sales teams through training and enablement, developing educational product and solution content, and collaborating with the customer success team to increase customer expansion through new product offerings.
- Partnered with sales leaders, growth marketing, product teams, and the research and development team to drive conversion of the sales pipeline, conduct market research, and support the evolution of product development and go-to-market strategies through strategic campaigns and compelling assets.
- Partnered with product leaders to strengthen corporate and product messaging, leading a team of marketing professionals to integrate all marketing efforts into a cohesive strategy and measure ROI and revenue for the organization.
- Worked with the design team to enhance the corporate website, focusing on brand strategy, content, SEO, and lead capture, while also overseeing the implementation and development of digital and print marketing, social media marketing, email marketing, and overall brand strategy.
- Planned, executed, and optimized integrated digital campaigns across free and paid channels, creating nurture campaigns to convert leads into MQLs, and monitored campaign performance with granular tracking of KPIs, including impressions, clicks, web visits, and qualified leads.
- Collaborated with the sales team to ensure outbound messaging was on-target and provided effective sales enablement resources, while managing and refining the organization’s social media presence.
- Spearheaded the strategic execution of marketing campaigns, including design, content creation, implementation, tracking, result reporting, and analysis, while managing an annual marketing budget and overseeing a calendar of events such as webinars, social media schedules, newsletters, and tradeshows.
- Led a comprehensive rebranding initiative that repositioned RedTeam as a leading name in construction project management. This rebranding not only improved market perception but also attracted new clients and opened up additional revenue streams.
- Managed an integrated marketing communications strategy that included content marketing, case studies, press releases, and blog articles. These efforts contributed to an increased brand presence and stronger engagement with target audiences, particularly within the construction industry.
- Actively managed and coordinated public speaking and industry events, such as those organized by ENR. These engagements helped to reinforce RedTeam’s position as a leader in the construction technology space and expanded its influence in the market.
- Successfully bridged the gap between the product and marketing teams, fostering a collaborative environment that enhanced product development and marketing strategies. This synergy resulted in a cohesive go-to-market strategy that drove product adoption and customer satisfaction.
- Mentored and led a team of product marketing professionals, helping them to refine their skills and contribute more effectively to the company’s goals.
SOME OF MY WORK
Below is a sample of some of the work that I have personally done. I have been accustomed to being a working manager, so I am capable of rolling up my sleeves and being a working manager when the work calls for it as well as stepping back and leading/mentoring my teams as we scale the company.
Peer Reviews
"Kelly and I worked together at M-Files where she was a Senior Product Marketing Manager. Kelly consistently demonstrated an impressive ability to craft compelling marketing strategies and deliver high-quality content that resonated with our audience. Her expertise in leading impactful product launches, developing effective sales enablement tools, and driving successful initiatives was instrumental to our team's success.What truly sets Kelly apart is her ability to collaborate across departments while maintaining a positive and proactive attitude. She excels in managing complex project plans, meeting tight deadlines, collaborating with stakeholders, and always bringing innovative ideas to the table."
Mark Blackman
VP of Content & Creative Services at M-Files
"Kelly was on my team at M-Files as a Senior Product Marketing Manager, and she quickly ramped up and delivered compelling content, partnership webinars, and effective sales enablement sessions. What stood out to me was her cheerful, positive attitude, her willingness to get tasks delivered on time, and her ability to collaborate cross-functionally."
Mike Asebrook
VP of Product Marketing at M-Files
"I had the pleasure of wokring with Kelly as a Product Marketer, and I was consistently impressed by her ability to quickly grasp complex concepts and deliver high-quality work. She approaches every challenge with a positive attitude and a dedication that sets her apart. Kelly was a quick study who could swiftly adapt to new situations, and her contributions significantly enhanced our team’s efforts."
Melissa Meyer
Sr. Director of Marketing
Former Sr. Director of Product & Customer Marketing
"Kelly was my Manager while working together at RedTeam, and she is my current Manager at PeerAssist. Kelly is a wonderful Manager! Very supportive, helpful and encouraging. She has a strong work ethic and does an amazing job in Marketing for PeerAssist! Kelly is professional and a team player."
Patty Wiuff
Sales Representative
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